German shipyard Hanse reported that the first quarter of fiscal 2013-2014 exceeded all their expectations in orders. Compared to the same period last year, the number of orders increased by 85%, or by $37 million, writes TradeOnlyToday.
CEO JensGerhardt attributes the surge in orders to the yard's multi-brand strategy and development of models based on market demand. « We are now reaping the benefits of our investment in research and development which amounted to €2.5 million in the 2012-2013 financial year»," he adds.
The bestseller was Hanse 345novelty last autumn Hanse 575 also proved to be extremely popular. During the year, 80 boats were sold. This season's model is doing very well, Dehler 38The company has sold more than 30 units since spring. Hanse has hinted that the newly introduced Varianta 37 will soon make craftsmen at the Greifswald shipyard work up a sweat.