BMW has become a global partner of «the America's Cup». The company will be involved in the international marketing of the competition and will help the event with branding and communications. Also the company will help with the technical support of TV broadcasting of the Cup and events associated with it. The automaker's logo will be placed on the course that the boats will run.
BMW is also named technology partner of Oracle Team USA. It is likely that the car company will try to offer some technological solutions to improve the performance of the racing boat to the American crew trying to defend the title.
Recall that the 35th America's Cup «» will be played in 2017 in Bermuda. The following teams will compete for it: Oracle Team USA, Team New Zealand, Land Rover BAR, Groupama Team France, Artemis and Softbank Team Japan.
