Olympic champion Sir Ben Ainslie has managed to find sponsors with an investment of 70% covering the British team's participation in the America's Cup «».
However, according to BBC reports, the athlete is still looking for financial support and is ready to consider offers from both private investors and commercial sponsors for his crew - Ben Ainslie Racing (BAR). The Brits need to raise around $100 million to compete in a major sporting event.
The «America's Cup» originated in British waters and BAR plans to bring the trophy «to its homeland», motivates investors Ben Ainslie. Confidence in investors, however, can be instilled not only by the high motivation of the athlete and his team, but also by the yachtsman's previous victories. «Last year, Ainslie raced for America's Cup winner» - Oracle Team USA. He also won medals at every Summer Olympics from 1996 to 2012.
