Design studio Vripack has launched a Holi Shell advertising campaign timed to Monaco Yacht Show and designed to showcase their holistic approach to boat design. The Dutch have been working in the field of nautical design, architecture and engineering since 1961.
The highlight of the campaign will be a Pop-Up gallery art installation with music, video, social media elements, «human emotion and fleshy Vripack creations». What all this means is apparent at the Monaco Yacht Show in the Dutch pavilion (stand QD8) where the installation will be located.
Moreover Vripack proposes to like their Facebook page and in return they will make a tattoo from your profile picture and publish it in the January edition of a popular yachting magazine which name has not been disclosed yet. How it will look like can be seen on the example of «project face», the blonde Shell-C.