PRIVACY POLICY

Last Updated: 17/02/2026

itBoat portal (“itBoat portal”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or use the website itboat.com (“Website” or “Site”) and any related services, features, or applications (collectively, the “Services”).

By accessing or using the Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website.

This Privacy Policy should be read alongside our Terms and Conditions of Use.


1. Who We Are

1.1. itBoat portal operates the website itboat.com, a platform that provides information, listings, and resources related to yachts, boats, marine equipment, and related services.

1.2. itBoat portal is not a yacht broker, dealer, or agent. We provide a platform for informational purposes and to connect users with industry professionals.

1.3. For the purposes of applicable data protection legislation (including the EU General Data Protection Regulation 2016/679 (“GDPR”), the UK GDPR, and other applicable privacy laws), itBoat portal is the data controller responsible for your personal data.


2. Information We Collect

We may collect and process the following categories of personal data:

2.1. Information You Provide Directly

  • Account Information: name, email address, username, password, and profile details when you register for an account;

  • Contact Information: name, email address, phone number, and postal address when you contact us, submit an inquiry, or request information about a listing;

  • Listing and Transaction Data: information related to vessels, boats, or marine equipment you list, inquire about, or express interest in, including descriptions, photographs, pricing, and specifications;

  • Payment Information: billing address, payment card details, and financial information necessary to process transactions (payment card details may be collected and processed by our third-party payment processors);

  • Communications: messages, comments, reviews, feedback, and other content you submit through the Website, forums, or communication features;

  • Preferences: your preferences, interests, and demographic information (such as preferred vessel types, price ranges, and regions of interest);

  • Survey and Promotion Data: information provided when participating in surveys, contests, or promotional activities.

2.2. Information Collected Automatically

When you access or use the Website, we automatically collect certain information, including:

  • Device Information: device type, operating system, browser type and version, language settings, screen resolution, and unique device identifiers;

  • Usage Data: pages viewed, links clicked, time spent on pages, access times and dates, referring URLs, and navigation paths through the Website;

  • Location Data: approximate geographic location based on your IP address; precise location data if you enable location services on your device;

  • IP Address: your Internet Protocol address;

  • Cookies and Similar Technologies: information collected through cookies, web beacons, pixel tags, and similar tracking technologies (see Section 8 below).

2.3. Information from Third-Party Sources

We may receive personal data about you from third-party sources, including:

  • business partners, brokers, and dealers who share information in connection with listings or transactions;

  • analytics providers and advertising networks;

  • social media platforms, where you interact with our content or connect your social media account;

  • publicly available sources and data brokers.


3. How We Use Your Information

3.1. We use the personal data we collect for the following purposes:

  • Providing and Improving Services: to operate, maintain, and improve the Website and Services; to process your account registration; to deliver content and listings relevant to your interests;

  • Communications: to respond to your inquiries, comments, or requests; to send you technical notices, updates, security alerts, and administrative messages;

  • Facilitating Connections: to connect you with brokers, dealers, sellers, or other industry professionals when you inquire about a listing or request information; this may include sharing your name, contact details, and inquiry details with the relevant party;

  • Transactions: to process transactions, send confirmations, invoices, and related information;

  • Personalization: to personalize your experience on the Website, including tailored content, listings, recommendations, and search results;

  • Marketing: with your consent or where permitted by law, to send you promotional communications about our products, services, offers, and events; you may opt out of marketing communications at any time (see Section 10);

  • Advertising: to deliver relevant advertisements, measure advertising effectiveness, and manage our advertising relationships;

  • Analytics and Research: to monitor and analyze trends, usage, and activities; to conduct research, surveys, and statistical analysis to improve the Website and Services;

  • Safety and Security: to detect, prevent, and address fraud, abuse, security risks, and technical issues; to protect the rights, property, and safety of itBoat portal, our users, and the public;

  • Legal Compliance: to comply with applicable laws, regulations, legal processes, or enforceable governmental requests;

  • Enforcement: to enforce our Terms and Conditions of Use and other agreements.


4.1. If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data on the following legal bases:

  • Consent: where you have given us explicit consent to process your personal data for a specific purpose (e.g., receiving marketing communications). You may withdraw your consent at any time;

  • Contract Performance: where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract (e.g., providing your account, processing transactions);

  • Legitimate Interests: where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided such interests are not overridden by your rights and freedoms. Our legitimate interests include operating and improving the Website, fraud prevention, marketing, and business development;

  • Legal Obligation: where processing is necessary to comply with a legal obligation to which we are subject (e.g., tax records, regulatory compliance).


5. Who We Share Your Information With

5.1. We may share your personal data with the following categories of recipients:

  • Service Providers: third-party companies and individuals that perform services on our behalf, such as hosting, payment processing, data analysis, email delivery, marketing, customer support, and fraud detection. These providers are contractually obligated to use your data only as directed by us and in accordance with this Privacy Policy.

  • Industry Professionals: when you submit an inquiry about a listing or request contact with a broker, dealer, or seller, we share your contact information and inquiry details with the relevant party to facilitate communication. Once shared, that party's use of your information is governed by their own privacy policies.

  • Business Partners: we may share information with business partners to offer products, services, or promotions that may be of interest to you. We do not sell or rent your personal information to third parties for their own marketing purposes without your explicit consent.

  • Advertising and Analytics Partners: we work with third-party advertising networks and analytics providers who may collect information about your online activities across websites to deliver targeted advertising and measure its effectiveness.

  • Legal and Regulatory: we may disclose your information when we have a good faith belief that disclosure is reasonably necessary to: (i) comply with applicable law, regulation, legal process, or governmental request; (ii) enforce our Terms and Conditions; (iii) detect, prevent, or address fraud, security, or technical issues; (iv) protect the rights, property, or safety of itBoat portal, our users, or the public.

  • Business Transfers: in connection with any merger, acquisition, sale of assets, joint venture, reorganization, financing, or dissolution of all or a portion of our business, your personal data may be disclosed or transferred to the acquiring entity or successor.

  • With Your Consent: we may share your information with other parties when you provide explicit consent for such sharing.

5.2. We require all third parties to whom we disclose personal data to respect the security of your data and to treat it in accordance with applicable law.


6. International Data Transfers

6.1. Your personal data may be transferred to, stored in, and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home country.

6.2. Where we transfer personal data from the EEA or UK to countries not deemed to provide an adequate level of protection, we implement appropriate safeguards, including:

  • European Commission-approved Standard Contractual Clauses (SCCs);

  • UK International Data Transfer Agreement or UK Addendum to the EU SCCs;

  • other legally recognized transfer mechanisms.

6.3. By using the Website, you acknowledge and consent to the transfer of your personal data as described in this section. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


7. Data Retention

7.1. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

7.2. Specific retention periods:

  • Account Data: for the duration of your account and for a reasonable period thereafter (up to 12 months) to allow for account reactivation and to address any post-termination inquiries or disputes;

  • Inquiry and Lead Data: up to 24 months following your last interaction, for the purpose of transaction research and follow-up;

  • Transaction and Financial Records: for the period required by applicable tax and accounting laws (typically up to 7 years);

  • Marketing Preferences: opt-out and suppression lists are maintained indefinitely to ensure we honor your communication preferences;

  • Usage and Analytics Data: in anonymized or aggregated form, which may be retained indefinitely for statistical and research purposes;

  • Legal and Compliance Data: for as long as required to comply with legal obligations, resolve disputes, and enforce agreements.

7.3. When personal data is no longer needed, we will securely delete or anonymize it in accordance with our data retention procedures.


8. Cookies and Tracking Technologies

8.1. What Are Cookies

A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. Cookies enable the Website to remember your actions and preferences over a period of time, so you don't have to keep re-entering them.

8.2. Types of Cookies We Use

  • Strictly Necessary Cookies: essential for the operation of the Website. They enable core functionality such as security, session management, and account authentication. These cookies cannot be disabled without affecting the functionality of the Website.

  • Functionality Cookies: allow the Website to remember choices you make (such as your language, currency preferences, measurement units, and saved searches) and provide enhanced, personalized features.

  • Performance and Analytics Cookies: collect information about how you use the Website, including which pages you visit most often and whether you receive error messages. All data collected is aggregated and anonymous. We use services such as Google Analytics for this purpose.

  • Marketing and Advertising Cookies: used to deliver advertisements that are relevant to your interests, limit the number of times you see an advertisement, and measure the effectiveness of advertising campaigns. These cookies may be placed by third-party advertising networks.

  • Social Media Cookies: enable sharing functionality through social media platforms (such as Facebook, Instagram, Twitter/X, and LinkedIn). These cookies are governed by the respective social media platform's privacy policies.

8.3. Third-Party Cookies

Third parties, including advertising networks and analytics providers, may set cookies on your device when you visit the Website. These third parties include, but are not limited to: Google Analytics, Google Ads, Facebook Pixel, and similar services. We do not control these third-party cookies, and their use is governed by the respective third party's privacy policy.

8.4. Managing Cookies

You can manage or delete cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may affect the functionality of the Website.

You can also opt out of interest-based advertising through:

8.5. Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. At this time, we do not respond to DNT signals, as there is no universally accepted standard for how to interpret them.


9. Your Rights

9.1. Rights Under GDPR (EEA and UK Residents)

If you are located in the EEA or the UK, you have the following rights under applicable data protection law:

  • Right of Access: you may request access to the personal data we hold about you and obtain a copy of it;

  • Right to Rectification: you may request correction of inaccurate or incomplete personal data;

  • Right to Erasure (“Right to Be Forgotten”): you may request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected;

  • Right to Restriction of Processing: you may request that we restrict the processing of your personal data in certain circumstances;

  • Right to Data Portability: you may request to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller;

  • Right to Object: you may object to the processing of your personal data based on our legitimate interests, including for direct marketing purposes;

  • Right to Withdraw Consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal;

  • Right Related to Automated Decision-Making: you have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you. You may request human review of any automated decision.

You have the right to lodge a complaint with a supervisory authority, in particular in the EU/EEA member state of your habitual residence, place of work, or place of the alleged infringement. In the UK, complaints may be lodged with the Information Commissioner's Office (ICO) at https://ico.org.uk/make-a-complaint/.

9.2. Rights Under CCPA/CPRA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: you may request that we disclose what categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties with whom we share it;

  • Right to Delete: you may request deletion of your personal information, subject to certain exceptions;

  • Right to Correct: you may request correction of inaccurate personal information;

  • Right to Opt-Out of Sale or Sharing: you may opt out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising. We do not sell personal information in the traditional sense. If our data practices constitute a “sale” or “sharing” under the CCPA/CPRA, you may exercise this right by contacting us;

  • Right to Limit Use of Sensitive Personal Information: you may request that we limit the use and disclosure of your sensitive personal information;

  • Right to Non-Discrimination: we will not discriminate against you for exercising any of your rights under the CCPA/CPRA. You will not receive different pricing, different quality of service, or denial of service for exercising your rights.

9.3. Rights Under Other Applicable Laws

If you are a resident of another jurisdiction with applicable privacy laws (including but not limited to the Virginia Consumer Data Protection Act (VCDPA), the Canada Personal Information Protection and Electronic Documents Act (PIPEDA), or other regional privacy regulations), you may have similar rights to access, correct, delete, port, and object to the processing of your personal data. Please contact us to exercise your rights.


10. Marketing Communications

10.1. With your consent or where permitted by applicable law, we may send you marketing communications about products, services, offers, and events related to itBoat portal and the marine industry.

10.2. You have the right to opt out of marketing communications at any time by:

  • clicking the “unsubscribe” link in any marketing email;

  • updating your communication preferences in your account settings;

10.3. Please note that even if you opt out of marketing communications, we may still send you non-promotional messages, such as account-related notices, transaction confirmations, security alerts, and other service-related communications.


11. Data Security

11.1. We implement reasonable technical and organizational measures designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include, but are not limited to, encryption, access controls, secure data storage, and regular security assessments.

11.2. However, no method of transmission over the Internet and no method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot and do not warrant or guarantee the absolute safety and security of any data transmitted to, from, or stored on the Website. You transmit data at your own risk.


12. Children's Privacy

12.1. The Website is not intended for use by children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personally identifiable information from any person under the age of 13.

12.2. If we become aware that we have collected personal data from a child under the age of 13, we will take steps to promptly delete such information from our systems.


13. Automated Decision-Making and Profiling

13.1. We may use automated systems to match user inquiries with relevant brokers, dealers, or listings based on factors such as your location, browsing behavior, preferences, budget, and search history.

13.2. This automated processing does not produce legal effects or similarly significantly affect you. It is used solely to improve the relevance of the information and services we provide.


14. Call and Message Recording

14.1. When you use the Website to contact brokers, dealers, or other industry professionals via telephone or messaging features, your calls and messages may be recorded or logged for quality assurance, training, dispute resolution, and compliance purposes.

14.2. Certain call information (such as the date, time, duration, and phone number) may be shared with the relevant broker, dealer, or professional you contacted.

14.3. By using these communication features, you consent to such recording and sharing. If you do not consent, please contact the relevant party through alternative means.


15. Third-Party Websites and Services

15.1. The Website may contain links to third-party websites, services, and applications that are not operated or controlled by itBoat portal. This Privacy Policy does not apply to third-party websites.

15.2. We are not responsible for the privacy practices of any third-party website. We encourage you to review the privacy policies of any third-party website you visit.

15.3. When you are redirected to a broker, dealer, or other third party through the Website, the information you provide to that party is governed by their privacy policy, not ours.


16. Social Media Features

16.1. The Website may include social media features (such as “Like” or “Share” buttons) and widgets. These features may collect your IP address, the pages you visit on our Website, and may set a cookie to enable the feature to function properly.

16.2. Social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing the feature.


17. Changes to This Privacy Policy

17.1. We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes, we will notify you by posting a prominent notice on the Website, sending an email notification, or through other reasonable means.

17.2. The “Last Updated” date at the top of this Privacy Policy indicates when it was last revised. Your continued use of the Website after any changes are posted constitutes your acceptance of the updated Privacy Policy.

17.3. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.



By using itboat.com, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.