New York City'smost famous square
many things, but no yacht has ever set foot in it.
In celebration of its
50th anniversary, the Azimut-Benetti group, founded in 1969 by Paolo Vitelli , has placed a 60-foot
vessel in the heart of bustling
Times Square. You can get your first glimpse
from June 6 to 11.
the Azimut S6.
it might seem at first glance
a boat among skyscrapers of concrete and
glass skyscrapers, something, at the very least, inappropriate.
But Azimut-Benetti's love of all things
to everything modern and its constant desire
to be at the forefront of technological
innovation is what explains the unexpected
and a bold decision.
kicks off this campaign as a logical
an extension of NYCxDesign, the annual
design festival in the heart of the «Big Apple». Initially, the plan was to put the boat on public display on the same dates - from 10 to 22 May.
In addition to a demonstration of the boat itself, New Yorkers will be treated to an educational programme, prepared in conjunction with the One Ocean In addition to the boat show itself, New Yorkers will also be treated to an educational program prepared in association with One Ocean Foundation. In addition to the boat show itself, New Yorkers will be treated to an educational programme prepared in conjunction with the One Ocean Foundation, inviting young and talented yacht are invited to participate in a competition to design a 10-metre boat.
«FOR the band's 50th anniversary, we've put together a calendar for the 50th anniversary, and we've put together a 12-month calendar over a 12-month period. The goal is to celebrate this date with clients in our key markets»," says Giovanna Vitelli, vice president of the group. Company's vice-president Giovanna Vitelli).