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Swam into Times Square

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Most New York City'smost famous square has seen many things, but no yacht has ever set foot in it. In celebration of its 50th anniversary, the Azimut-Benetti group, founded in 1969 by Paolo Vitelli , has placed a 60-foot vessel in the heart of bustling Times Square. You can get your first glimpse from June 6 to 11.

On the Azimut S6.

В it might seem at first glance a boat among skyscrapers of concrete and glass skyscrapers, something, at the very least, inappropriate. But Azimut-Benetti's love of all things to everything modern and its constant desire to be at the forefront of technological innovation is what explains the unexpected and a bold decision.

Azimut-Benetti kicks off this campaign as a logical an extension of NYCxDesign, the annual design festival in the heart of the «Big Apple». Initially, the plan was to put the boat on public display on the same dates - from 10 to 22 May.

In addition to a demonstration of the boat itself, New Yorkers will be treated to an educational programme, prepared in conjunction with the One Ocean In addition to the boat show itself, New Yorkers will also be treated to an educational program prepared in association with One Ocean Foundation. In addition to the boat show itself, New Yorkers will be treated to an educational programme prepared in conjunction with the One Ocean Foundation, inviting young and talented yacht are invited to participate in a competition to design a 10-metre boat.

«FOR the band's 50th anniversary, we've put together a calendar for the 50th anniversary, and we've put together a 12-month calendar over a 12-month period. The goal is to celebrate this date with clients in our key markets»," says Giovanna Vitelli, vice president of the group. Company's vice-president Giovanna Vitelli).

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