This year’s Monaco Yacht Show felt different. Not just larger or glossier — different in nature. The 2025 edition marked a turning point: yachting’s most prestigious event has finally stepped beyond luxury and into culture.
When Fashion Boards the Yacht
Fashion has always flirted with yachting, but this year the two industries truly intertwined. Feadship unveiled its collaboration with Dior, creating an exclusive onboard lounge that blurred the line between naval architecture and haute couture. Tankoa’s partnership with Loewe gave us a yacht infused with artistic craftsmanship and Mediterranean chic. Meanwhile, Cantiere delle Marche was about to welcome new shareholders from Loro Piana — news that surfaced soon after the show, but fit the trend so precisely it felt almost scripted.
Yet this connection goes deeper than co-branding. Yacht builders now treat their guests — owners, potential buyers, even the press — as if they were clients of haute couture houses. Invitations are increasingly private, events ever more intimate, and the best stories are no longer announced, but whispered personally.
The Yacht Everyone Waited For
Never before has so much been said about a yacht that, in the end, didn’t even arrive. The entire show buzzed with anticipation for Feadship Breakthrough — the shipyard’s most talked-about project in years. The excitement wasn’t about size, but substance: a hydrogen-powered, next-generation superyacht that promises to redefine sustainable yachting.
Her last-minute absence only added to the myth. The industry’s eyes are now on Feadship not just as a builder, but as a symbol of what the future of yachting could look like — clean, intelligent, and brave.
A Show That Never Loses
One of the show’s regular stars withdrew this year, opting to host its own mini Monaco Yacht Show. Yet neither side seemed to lose. The brand drew attention in its own orbit, and the main event carried on effortlessly. Because the truth is, the Monaco Yacht Show never really loses — it simply evolves.
The Blue Wake Awards
The 2025 edition also saw the debut of the Blue Wake Awards, presented on the opening night to recognise innovation and sustainability across the industry. The awards underscored the new direction of the show.
A New Vocabulary of Luxury
Even the language of the show has changed. The old keywords — innovation, sustainability, excellence — are still there, but now they come with new companions: creativity, collaboration, entrepreneurship, and above all, respect for the ocean.
Sustainability is no longer a checkbox — it’s a mindset. It’s expressed through partnerships, design philosophies, and new materials. It’s no longer about restraint, but about reimagining luxury itself.
Art Comes Aboard
For the first time, visitors were greeted by Guillaume Plisson’s photography exhibition Poetry of the Sea — a collection that celebrates yachting’s soul as much as its shapes. There’s no second photographer like Plisson, but hopefully this marks the beginning of a new tradition — showcasing marine artistry in all its forms.
The Spirit of Adventure and a Deeper Green
The Adventure Area grew again, as did the selection of sailing yachts. Since 2005, the MYS management has been gradually embedding eco-responsibility into the show’s DNA — but this year, it felt truly complete. Sustainability now runs through every conversation, exhibit, and partnership.
It’s no longer a theme; it’s the texture of the event itself. And only a brand as powerful as the Monaco Yacht Show could turn environmental consciousness into a new expression of prestige.
The New Monaco
This year, Monaco didn’t just display yachts — it displayed values. Collaboration over competition, innovation grounded in ethics, and luxury infused with purpose.
If previous editions were about who had the biggest yacht, 2025 was about who had the boldest vision.
Writing by Nikita Gorchakov and Daniil Slugevich, editing by Anastasia Romanova
