Builder Princecraft

Canada, Québec

Princecraft Boats Inc.

725 Saint-Henri Princeville

The brand Princecraft produces fishing boats and outboard boats. There are 86 models currently in production ranging from 3 to 9 meters. The current model range includes 18 lines: Brio Electric, DL, DLX, Jazz, Jon Boats, Kapture, Platinum SE, Quorum, Sport, Sportfisher, Sportfisher LX, Utility Boats, Vectra, Ventura, Vogue, Voyageur, Xpedition and ВТ. We invite you to explore all current and older models from Princecraft and contact us for sales and pricing information.

Princecraft Model Range

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The company was founded in 1954 in Princeville (Quebec), Canada. Lionel Beryl and his two brothers Roger and Sarto decided to build boats. Aluminum seemed the most suitable material for them and they founded a company called Aluminum Boats & Canoes. The boats the company produced were called Princecraft. In 1978, Aluminum Boats & Canoes was taken over by the Aluminum Company of Canada (ALCAN) and merged with another aluminum boat manufacturer Springbok. Thus the company Alcan Marine Products appeared, which at that time became the largest boat manufacturer in Canada.

In 1985, Alcan Marine Products was bought by its director and production manager Marcel J. Dubois and Jacques Daneault, now called Altra Marine Products.

In 2001, the Princecraft brand and production site in Princeville were sold to Brunswick Corporation. Since then the company is called Princecraft Boats.

Model range

Today the Princecraft collection includes three lines of boats with aluminum hull. The line of fishing boats includes several series of outboard motor boats with lengths from 5 to 7 m - Platinum, Xperience, Sport, Xpedition; motor boats with DLX, DL steering columns, as well as outboard motor boats of Utility and Jon series (

The second model range is the multifunctional comfortable boats Deck boats (Ventura series) with an outboard engine 5-7 m long.

The third line - pontoon boats Length of 5-9 m with outboard engine of Vogue, Quorum, Sportfisher, Vectra, Jazz, Brio Electric (with electric motor), Voyageur series. Pontoon boats can be made in four types of float configuration: standart, speed, sport and performance.

Features of the brand

Princecraft boats have an unusual layout and many original solutions. The shipyard offers a high basic configuration. There is a convenient online configurator on the company's website, but only the clients from the USA and Canada can use it.


Princecraft employs about 200 specialists. The production base of the company has an area of over 125 thousand m2. The distribution of the company's products in the world is helped by a wide dealer network. In summer 2018, Brunswick Group announced its intention to invest $2 million in Princecraft, which will mainly be used to develop the line of pontoon boats.

Discontinued Models