The biggest, poshest, and most glamorous yachting convention in the world, the 2022 Monaco Yacht Show is back in full force, with over a hundred superyachts to be gracing the shores of Port Hercules from September 28 till October 1.
As General Manager of the MYS Gaëlle Tallarida says, “The Monaco Yacht Show made its grand return to the international event scene in 2021, sporting a three-year development program with a clearly-stated goal: to promote superyachting among a new generation of clients”.
After the Covid-dictated 2020 hiatus, the Monaco Yacht Show took steps towards becoming much more client-focused and introduced a brand-new registration and badge system designed to help match yacht buyers and charterers with the right people. Day one of the yacht show became dedicated solely to superyacht owners and their advisors, and two extra VIP areas with waiting lounges have been added to the show’s layout, boosting the prestige feel of the glitzy event.
MYS2022: engaging the attention
The 2022 edition of the MYS continues its “seducation” program, a three-year plan of action aimed at attracting a new generation of yachting clients. Launched last year, it blends two core concepts of “education” and “seduction”, hence “seducation”.
The ‘Education’ part means meeting trade experts in themed exhibition areas. The eight of them have been revamped, making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services offered by over half a thousand exhibitors:
- Dockside Area features superyachts, tenders, and all services directly related to the world of yachting.
- Sailing Yacht Area is separate, on Quai l'Hirondelle, on the inner side of Port Hercule.
- Yacht Design & Innovation Hub, dedicated to future yacht design projects, is three times the size it was last year, with a 100 sq.m. conference area.
- Parvis Piscine for yacht interior design and decoration companies,
- Upper Deck Lounge (at Parvis Piscine) for luxury products and services,
- Quai Antoine Ier for yacht tenders, water toys, luxury cars and motorbikes,
- Darse Sud for equipment manufacturers and yachting services,
- Quai Albert Ier for yacht-related equipment, maintenance, and service companies.
MYS2022 and the Sapphire experience
And the ‘seduction’ part means a greeting to newcomers, an initiation to the superyachting way of life to a new generation of UHNWIs. To that end, holders of the “Sapphire Experience” passes (the show’s official visit program) and their parties (“Advise” passes) will be granted privileged access to the Dockside Area on the first day of the show. The Sapphire Experience program also offers concierge services - i.e. directly organizing yacht visits hand-in-hand with exhibitors - and a range of other VIP activities and services throughout the show. For common pass holders, the Dockside Area opens on September 29, the 2nd day of the show.
The three biggest yachts at MYS2022
As for this year’s selection of superyachts, the biggest boat on display will be the 115.1-meter AHPO, built by Lurssen for a repeat customer in 2021. Styled inside and out by the renowned Nuvolari&Lenard, this megayacht accommodates up to 14 guests and has already spent the season of 2021 in the Caribbean before coming to Monaco this fall for her world premiere.
The second biggest exhibit at this year’s Monaco Yacht Show is the 68.2-meter Soaring, launched by Abeking & Rasmussen in 2020. Accommodating up to 12 guests in her 6 suites, she has 17 crew onboard, as well as a spa, elevator, underwater lights, beach club, and a gym to treat them to the most spectacular charter experience.
And the last of the top three biggest boats this year at the Monaco Yacht Show is Triumph, a 65.4 Benetti Custom built for a Chinese client. This magnificent vessel has a 70-sq.m. beach club with a hydraulic platform, a sauna, gym, massage room, a Jacuzzi, and a touch-and-go helipad at the bow.