ISA Yachts changes «identity»


ISA Yacht has announced a rebranding. The company has changed its corporate identity and will position the brand differently.

«As soon as I joined ISA Yachts I realized that this shipyard is a treasure and deserves a much better reputation in the industry»," said Sales and Marketing Director Hein Velema. « Since 2008 we have delivered every yacht on time and we have had no problems with quality of build and warranty service. However, we need a rebranding to communicate this most effectively».

The new company slogan will be the phrase trusted to deliver (can be translated as «we are trusted to deliver»).

«For seven years we have been building a reliable and efficient production that has allowed owners of ISA Yachts to enjoy the end product and to be confident in its safety and reliability. The new positioning should help to communicate this, making a powerful statement about our advantages»," adds Luciano Bregola, CEO of the shipyard.

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